Driver behaviour

Driver training should be a core component of any freight management programme. If drivers are not motivated to take part it can be difficult to achieve sustained reductions in fuel consumption. This is especially crucial where vehicle drivers are incentivised on the basis of metrics other than driving style, or if data on driving style is not captured. Drivers may feel that they have more pressing priorities than fuel consumption in their primary activities: for example, demanding delivery schedules may encourage drivers to rush to meet deadlines. Given that driver behaviour directly contributes to tyre and brake wear and tear and therefore to particulate matter emissions, it is vital to involve drivers from the outset and to treat them as genuine partners in the programme.

Safety and public image are important issues for any organisation and, in general, fuel-efficient drivers are safe drivers as they focus on anticipation. Training can not only reduce the amount of fuel you use, but can also have a range of other positive benefits, such as reduced maintenance costs, fewer accidents and lower insurance premiums.